Nyree is a top Washington, DC-based public relations and marketing professional noted for her strategic and corporate reputation counsel to Fortune 500 companies. She has a proven track record in integrated communications and for developing successful campaigns across various industries that include consumer, automotive, sports, education, cable & television, entertainment, financial services, health, energy and policy. Her prowess in media (relationships, strategy and securement) is undisputed, having placed her clients in the world's top media outlets.
HIGHLIGHTS OF CIVIC ACTIVITIES AND ACCOMPLISHMENTS
· 2024 Presenter for the Biden For President "Delivering for Black Americans" Messaging Training
· At-Large Biden Delegate Representing Virginia at the 2020 Democratic National Convention
· Biden for President 2020 Finance Committee/Mid-Atlantic Region Member
· Fairfax County and Franconia District (Virginia) Democratic Committees’ Member
· Fairfax County Democratic Committee Black Caucus Charter Member (est. November 2020)
· Fairfax County Election Officer and former Cameron Precinct Captain (Franconia District)
EXPERIENCE & JOB HISTORY
Nyree is currently the Principal of NW Consulting, LLC, which specializes in PR & Integrated Marketing; Event, Sponsorship & Partnership Management; and, Corporate Reputation. She is the former Senior Vice President for Public Relations at TV One Networks. Previously, Nyree was Executive Vice President/Senior Consultant at Porter Novelli. Prior to her Porter Novelli role, Nyree was a Senior Vice President at MSLGROUP in Washington, DC, managing the DC office’s largest consumer and corporate reputation account (MSLGROUP acquired her previous firm, The McGinn Group/TMG Strategies in April 2007). Prior to joining MSL Washington, DC in 2011, Nyree ascended through the ranks of The McGinn Group/TMG Strategies to Vice President, where, for several years, she managed the General Motors events/marketing/PR assignments, the firm’s largest and most important account.
Nyree joined The McGinn Group after working at Prudential Financial and Ogilvy PR. During her time in New York, Nyree earned her M.A. in Corporate & Public Communication from Seton Hall. Nyree began her career at The Rosen Group in New York City, where she secured a position with the agency after interning with them through her Rutgers University PRSSA chapter during her undergraduate studies.
CAREER ACCOMPLISHMENTS
Nyree is a seasoned communications advisor who provides to her industry a strong foundation of corporate reputation, strategic counseling and public relations/marketing experience. Her knowledge provided her the skill-set and management acumen early in her career that contributed to a 2001 Public Relations Society of America Big Apple Award for her PR & Marketing Communications work while working in Ogilvy PR’s New York office. This award was not only a first for her, but also represented the program/campaign of the first- ever introduction of tax e-filing services. Her client (H.D. Vest Financial Services) set the stage for a multi-billion-dollar industry and later became acquired by Wells Fargo. During this time, she also attended Seton Hall University where she earned her MA in Corporate & Public Communications – a challenging goal, since she was managing one of the largest accounts in her office.
Nyree has received top industry awards, including the National Press Club’s coveted Vivian Award for years 2013, 2014 and 2017. The Vivian Awards were established by former NPC president Vivian Vahlberg in 1982 to honor outstanding service to the Club. Nyree earned this recognition through hard work for one of the most important associations in the DC marketplace. As a member of the NPC’s Speakers Committee in 2013, she successfully pitched, managed and orchestrated sold-out luncheons for notable speakers, including Ben Jealous (NAACP President & CEO), Bob Johnson (Black Entertainment Television/BET Founder) and Gloria Steinem (the feminist activist) on the eve of her receiving the 2013 Presidential Medal of Freedom.
From 2011 to 2013, Nyree has served as the co-chair of the National Press Club 5K Committee, responsible for the organization, execution and promotion of the annual 5K Run to help raise funds for the National Press Club Journalism Institute. The over $200,000 she helped raise during her tenure has allowed the Journalism Institute to help working journalists improve their skills with ongoing training and programming. It also funded scholarships for future journalists that promote diversity within the journalism profession. For her efforts, Nyree has been a regular presence on the dais for some of the NPC’s most prominent speakers, including Gloria Steinem; Bob Johnson (BET Founder) and General Motors CEO Dan Akerson during his last major speech before his retirement.
Nyree was named to Washington Life Magazine’s “The Young & the Guest List 2014”, which “honors the 300+ under 40 geniuses, visionaries, crusaders & innovators shaping Washington's future.” She was also featured in Capitol Communicator’s “Up Close & Personal Profiles” (March 2015). Additionally, Nyree spearheaded the team that won the 2016 PR News Platinum PR Awards Honorable Mention in Crisis Management for her work with Firestone/Ebola outbreak.
Most recently in October 2018, Nyree was selected and featured in Diverse Voices: Profiles in Leadership, a bookdesigned to help communications leaders and professionals better understand the challenges faced by minorities in the communications profession. The book features interviews with more than 40 multicultural corporate and PR agency leaders. These executives, many of whom have risen to the highest levels of the communications profession, share candid anecdotes detailing successes and challenges that they face during their career, as well as tips and lessons for those entering the field. The book was developed by the PRSA Foundation and the Museum of Public Relations, with all proceeds going to the Foundation, an independent, 501(c)(3) charitable organization dedicated to advancing diversity and inclusion within the communications profession.